Businesses and shops in Rochdale borough are being asked to show
their support for breastfeeding mums by signing up for the Breastfeeding
Welcome Scheme.
Businesses are being encouraged to take part in a Council project
by displaying a Breastfeeding Welcome sticker in a prominent window, to
reassure mothers that they are welcome to breastfeed their baby on the
premises.
This announcement coincides with World Breastfeeding Week, which
emphasises the importance of increasing and sustaining the protection,
promotion and support of breastfeeding. The Breastfeeding Welcome Scheme is a
project to enable mothers to breastfeed easily and comfortably when out and
about in our borough for example in libraries, Link4Life Sports Centres,
shopping venues.
Businesses are being supported to kick start their participation
in the scheme, while local NHS Trusts, children’s centres and GP practices are
already on board, having already achieved stage 3 UNICEF Baby Friendly Award.
Portfolio Holder for Public Health, Councillor Cecile Biant,
said: “The Breastfeeding Welcome scheme is an extremely exciting project that
caters to the needs of nursing mums. Studies show that breastfed babies are
less likely to suffer from ear and stomach infections, diabetes and obesity
when they are older, while breastfeeding also lowers mum’s risk of breast and
ovarian cancer.”
For more information about the Breastfeeding Welcome scheme,
contact Ruth Bardsley, Public Health, Rochdale Borough Council on 01707 92 7081
or ruth.bardsley@rochdale.gov.uk.
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