High Street Foundation Blog: Historical adverts to celebrate Rochdale’s heritage

Historic Co-op Tea advert

Rochdale could be transported back in time with the council looking at using historical adverts to help revitalise the town centre.

The move could see adverts from bygone days adorn key town centre locations to improve the public realm and remind people of Rochdale’s great history.

The suggestion follows the painting of the large Co-op tea advert on the side of the Pioneer’s museum in Toad Lane and the White Ling Whiskey painting which has transformed Bull Brow ginnel.

The idea was well received when it was discussed at the most recent meeting of the High Street Foundation with town centre businesses welcoming the initiative.

Possible locations for the adverts include the Baum Ginnel, the side of the Regal Moon building facing the old bus station and Butts Avenue.

Mark Robinson, Head of Planning at Rochdale Council, said:

“The response we’ve had to the two historical adverts we’ve already installed has been very positive, so we’re keen to build on this and move forward with a project which really is unique in Greater Manchester.”

“This scheme will not only enhance Rochdale’s strong heritage offer, but it will connect visitors and residents to our town’s great history.”

The council is set to explore funding options over the coming months, including external grants and possible contributions from town centre businesses.

If the scheme is a success, a historical trail could be built up around the adverts, similar to the blue plaque trail which was launched in the town centre last year.