Award winning boutique closes its doors in Rochdale for the final time

Rochdale’s award-winning 25-Ten boutique has closed its doors for the final time after owners Paul and Kelly Turner Mitchell have decided to move the boutique from its Yorkshire Street location.

Co-Owner Paul Turner Mitchell said: “This was a tough decision based solely on business reasons. We had the opportunity to surrender a commercial lease agreement early and, with a heavy heart, decided to take it. High rent and business rates have now made trading unsustainable in Rochdale. The footfall and spending power is nowhere near as strong as it used to be - and the town faces a big challenge to get people with disposable income from Littleborough, Norden, Bamford and elsewhere to come back into Rochdale. At the moment, for a variety of reasons, they're giving the town centre a wide berth.

"We’ve enjoyed trading here – but now’s the time to move on and we hope to make an exciting announcement about our new location in the coming days. We will also be developing and enhancing our online strategy to take advantage of what is a big growth area for young fashion."

He added that the last five years had been a fantastic and rewarding experience – and both he and Kelly were extremely proud of what the 25Ten team had achieved.

“We’ve been listed as one of the most inspiring boutiques in the UK and Ireland for the last three years and seen numerous actresses and celebrities make the journey to visit the boutique. We’ve had a lot of fun and enjoyed bringing some glamour to Rochdale but, sadly, it is now time to continue that journey elsewhere”

Kelly added “I would personally like to thank each and every one of our wonderful customers who have been incredibly loyal to us over the years.  I hope they will bear with us on this transition period and continue on the next phase of the 25Ten journey”